We've Been Shifting Lives Since 1994

Helping over 3 million people. Running a business that feels like a family. And working every day to make life better for South Africans. Did you know The Unlimited has been shifting lives for over two decades?

It all started with our founder, Iain Buchan, in 1994, who believes “A business has to focus on doing the right things instead of just chasing money”. So he put all his time into building a company that doesn’t stuff your money in it's pockets, but instead, uses it to find even better products, benefits and real rewards for you, at even better prices.

Soon, Iain’s own family joined the cause. And today, we’re a family of millions. Because together, we can all experience better.

No More Limits: A Brighter Future for 500 000 South African Children

3 050 Early Childhood Development (ECD) Centres. 7 000 practitioners. And over half a million South African children across 8 provinces. We believe that no child should be limited. And we always want to give more of ourselves. That’s why, for over a decade, The Unlimited and our Unlimited Family have supported ECD Centres to help our children get a good start in life – so we can grow a more powerful, courageous and confident society that will keep driving real positive change in the future.

From supporting just 5 crèches in KwaZulu-Natal in 2008, we’ve grown to helping over 3 000 ECD Centres supporting over 500 000 children today.

And we want to grow that to 5 000 centres by 2021, so we can support millions more. And that’s what you’re part of when you join our Unlimited Family – a family that shifts lives, gives hope and always works for a better tomorrow.

Our trusted partners and underwriters

Officially recognised as SA’s fastest-growing mobile network, that stands by their customer service delivery and aims to provide the best service to over 19 million people. Cell C is committed to becoming the best network provider – and that’s why we’re so proud to work with them.

Centriq Insurance is an independent insurance company, that is doing what it always does – daring to see things not simply as they are but how they could be. All products that are underwritten by Centriq Insurance are largely distributed to the public via trusted partners in these fields.

That’s right, we’re supported by a specialist insurer within the Santam Group – one of South Africa’s largest insurance groups. Santam Structured Life Limited is an industry innovator, offering specialist insurance solutions – they help us create and offer unique products that give everyone access to essential death and hospital cash benefits.

Our Team

Andrew Wood

Chief Executive Officer

Andrew’s just as passionate about growing the business as he is in helping his people grow as leaders.

Belinda Young

Chief Leadership Officer

Belinda’s our people development champion – she loves growing and advancing employees in line with our business goals.

Siddeek Rahim

Managing Director of Uconnect

Siddeek’s a strong deal maker and a natural leader who inspires winning teams – making him great at innovation, strategic planning and coaching.

Kevin Dixon

Managing Director of Distribution

Kevin’s an articulate communicator with strong leadership and financial skills – and you’ll usually find him upskilling and empowering himself through literature.

Candice Potgieter

Chief Executive Officer of The Unlimited Child

Candice’s love of maths, science and helping to educate underprivileged children makes her ideal to head up The Unlimited Child.

Wallis Watt

Chairperson of The Unlimited and The Unlimited Child

Wallis’s skill and passion for growing people has been vital in upskilling both our leaders and 0–6 year olds at The Unlimited Child.

Sandy Pistorius

Group Financial Director

Sandy’s business passion is making the numbers come alive in adding value to future business strategies and success and solving complex business challenges.

Brett Fuller


Brett is responsible for developing lasting and mutually beneficial customer relationships through the development and execution of relevant strategies.

Wayne Mann

Head of Legal, Risk and Compliance

Wayne is a real Dragon Hunter – something The Unlimited is all about.

Ayanda Luthuli

Head of IT

Ayanda’s passion for building systems bodes well for The Unlimited's natural ability for agility and leadership.

Calling All Dragon Hunters

Are you a visionary? A leader? Someone who wants to change the world? Then this is your opportunity. We’re looking for Dragon Hunters – people with valour, mettle and the guts to chase their dreams, no matter how tough the challenge.

The rewards are great: When we invite people into our Unlimited Family, we let them design their own role and give them everything they need to thrive. You can see which positions are available OR build your own Unlimited Future by enlisting straight as a Dragon Hunter right now.