Siddeek joined The Unlimited in September 2009. Siddeek currently holds two roles at The Unlimited as Group Commercial Director as well as Managing Director of UConnect (The Unlimited's Cellular Business). Skilled in product innovation, strategic planning, strategic negotiations, turnarounds, mergers, international expansions, MVNO, rainmaking and business coaching. A strong deal maker and a natural leader of winning teams.
Siddeek’s passions, in and outside the work environment are: religion, family, health, work and making sense of complex business challenges at The Unlimited.