More About Us

A World of Possibilities

Many people have seen our Brand and have been intrigued by our culture and different approach to business, but they still ask:

What do we do? Are we an insurance business? Are we a financial services company? Are we in the health industry? All of the above would be right but not 100% accurate. ​

In fact, the truth is somewhere in between. You see, with over 1 000 people talking directly to the public every day, we market products, mostly within financial services, but extending as far as your health, your life, your car and more. ​

So what makes us different?

Our Vision

Our vision is "to build a remarkable business for our children's children that will still be shifting lives 100 years from now".

Embedded in the DNA of who we are, our vision gives us focus and direction, and inspires us in everything we do. After all, the future is not some place we are going, but one we are creating.

You see, we’re focused on making a real difference in the lives of others, on enabling them to do what they never thought possible. And it’s because of this, that our people, and our customers, trust us to put them first.

Our Values

At the core of our culture are our seven values. They are the foundation we stand on. In fact, they are so important to us that 50% of our people's key performance rating is based on how they live our values every day.

So how we do this?

We’re building leaders who have the courage to create a future we all want to see. And because we don’t know what will come, we’re preparing for anything that may. We’re on a journey of exploration, and where we're heading there are no paths, so we’re creating them as we go. Because out there, in the unknown, is where we grow and learn.



The Unlimited is an Authorised Financial Services Provider (FSP No. 21473). Address: 1 Lucas Drive, Hillcrest, Durban, South Africa.

The Unlimited abides strictly by the Financial Advisory and Intermediary Services (FAIS) Act of 2002


The Direct Marketing & The Direct Selling Associations of South Africa

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