Why we are so serious about play at The Unlimited

The world around us has changed dramatically over the past 20 years. Technology has connected humans to each other, brought new levels of convenience into our lives and empowered us with information at our fingertips. Yet far too many South African employers continue to operate in much the same ways as they did 50 years ago.

People are stifled with rigid processes, put in boxes and silos. They are expected to switch off the playfulness and creativity for eight hours a day, five days a week when at work. This is an approach to workplace culture and organisational structure that we believe to be out of step with the needs of the 21st century worker and customer.

Companies like Google and The Unlimited, know that what connects humans to each other and their humanity is the ability to play.

What The Unlimited strives to achieve:

  • To tap into people’s creativity and enthusiasm.
  • To provide our employees with the tools they need to innovate and to create experiences that delight our customers.
  • Provide a workplace that is a kaleidoscope of stimuli—full of interactive workspaces, hip pause areas, balanced healthy active lifestyles, buzz and colour.
  • Fill colleagues workdays with new ideas, images, and concepts.
  • Assist in creative constructive play motivating our team to greater endeavours and enabling us to attract bright young people that deliver high levels of workplace satisfaction.

The essence of our team at The Unlimited is creative grit. After numerous attempts to create a lightbulb, Thomas Edison said: “I have not failed, I’ve just found 10,000 ways that won’t work.” This tenacity and creativity is what our clients love about us.



The Unlimited is an Authorised Financial Services Provider (FSP No. 21473). Address: 1 Lucas Drive, Hillcrest, Durban, South Africa.

The Unlimited abides strictly by the Financial Advisory and Intermediary Services (FAIS) Act of 2002


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