CUSTOMER CAREO861 99O OOO

Head of Marketing

Company:

The Unlimited

Position:

Head of Marketing

Department:

Marketing

Location:

Hub


General

Accountable to:

Group Marketing Director

Direct reports:

6 Direct, 8 Indirect, 3 Outsourced Partners

Purpose of the Role:

To manage the strategic and day to day marketing operational requirements of the South African operation.

Key Responsibilities:

  • Develop and Implement the Brand Strategy
  • Manage the Outsource partner performance and relationships
  • Direct Brand research and development
  • Develop the Marketing Strategy for new and existing products
  • Oversee implementation of the Marketing Strategy – including campaigns, events, digital marketing and PR
  • Oversee and evaluate market research and adjust marketing strategy to meet changing markets and competitive conditions
  • Work closely with the Company’s Distribution, Customer and product teams; enabling them to meet their commercial objectives by providing them with appropriate content, tools and materials
  • Direct staffing, training and performance evaluations to develop and control sales and marketing programs
  • Ensure that the marketing objectives are implemented by the marketing teams
  • Plan and oversee advertising and promotion activities including print, online, electronic media and direct mail
  • Develop and recommend product positioning and packaging to produce the highest possible long-term market share
  • Work closely with product management team to define content, marketing materials and programs
  • Establish and maintain a consistent corporate image throughout all categories, product lines, promotional materials and events
  • Manage social media presence and direct programs to improve social media reputation and recognition
  • Develop and deliver Corporate Communications strategies for the organization.
  • Undertake continuous analysis of competitive environment and consumer trends
  • Establish and maintain relationships with industry influencers and key strategic partners
  • Represent company at trade association meeting to promote product
  • Assist other departments within organisation to prepare manuals and technical publications

Knowledge, Experience & Skills:

  • Bachelors or Master’s degree in Marketing
  • Proven track record of success in senior marketing role
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics
  • Customer-oriented approach and aptitude

Personal Characteristics:

  • Forward thinking
  • Commercially focused
  • Leadership style inspirational with a balance of strategic skills and strong ‘people’ orientation
  • Well rounded, resilient and self-aware individual who is open to change and personal development
  • Entrepreneurial, free thinker who will challenge the status quo and push boundaries
  • Must have the capacity to grow their strategic ability
  • Confident – someone who is able to hold their own with shareholders and be resilient in a demanding environment
  • Hands-on approach
  • Self-motivated

To Apply kindly send your .C.V and supporting documents to Kim Perfect on KPerfect@theunlimited.co.za

NAVIGATION

AUTHORISED FSP

The Unlimited is an Authorised Financial Services Provider (FSP No. 21473). Address : 1 Lucas Drive, Hillcrest, Durban, South Africa.

The Unlimited abides strictly by the Financial Advisory and Intermediary Services (FAIS) Act of 2002

WE BELONG

The Direct Marketing & The Direct Selling Associations of South Africa

CUSTOMER CARE
O861 99O OOO