Organisations that wish to position themselves as the employers of choice for the future and be instrumental in the development of breakthrough products that capture the imagination of today’s customer should embed creativity, innovation and playfulness into their corporate DNA.

That’s the word from Andrew Wood, Chief Executive Officer of The Unlimited, who says that global organisations such as Google have thrived because they give their employees the space to play experiment and learn in their day-to-day work environment.

“Play is more than just fun,” says Wood. “As companies such as Google know, playfulness is what connects humans to each other and their own humanity. From childhood onwards, we learn and grow through play.”

Author, MD and psychiatrist Stuart Brown relates play to oxygen in his book, Play: “it’s all around us, yet goes mostly unnoticed or unappreciated until it is missing…when employees have the opportunity to play; they actually increase their productivity, engagement and morale.”

The Unlimited’s corporate culture takes its inspiration from Silicon Valley leaders like Google. Its offices feature interactive workspaces, hip pause areas, balanced healthy active lifestyles, a buzzy atmosphere and vivid colours.

“We want to offer our employees a kaleidoscope of stimuli, allowing them to pursue self-initiated interests and to fill their workdays with new ideas, images, and concepts,” says Wood. “Prioritised Play is the key culture at The Unlimited.”

 “The essence of our team at The Unlimited is creative grit. After numerous attempts to create a lightbulb, Thomas Edison said: “I have not failed; I’ve just found 10,000 ways that won’t work.” This tenacity and creativity is what our clients love about us, “concludes Wood


Based in Hillcrest, Durban, we've been growing since 1994 and today we have offices located across the country. Staffed by more than 1400 people, our values drive everything we do. They are the foundation we stand on and the reason we have over 750 000 satisfied customers.

Innovative across categories such as insurance and rewards, we bundle products together in order to give you unique, unbeatable value that you cannot get anywhere else. This is just one way that we shift the lives of ordinary South Africans


1 Thomas Edison, quoted in the World Book Encyclopaedia (Chicago: World Book, 1993), 78 Stuart Brown, Founder of the National Institute For Play.

FNE’s - ( Friday Night Experiments ) Ig Nobel and Nobel Prize winner Andre Geim. “ First make people laugh, then make them think”. Winner – Nobel Prize for levitating a live frog with magnets. An award in chemistry for a wasabi-made alarm clock designed to wake a sleeping person up in an emergency. Prize in psychology for the study of “why, in everyday life, people sigh”. An economic prize for finding out financial strain is a risk indicator for “destructive periodontal disease” and peace prize for “confirming the widely held belief that swearing relieves pain.

PS: So if you are a clerk who has the charm and boundless motivation you would expect to find in someone whose primary employment perk is a nylon tie, THE UNLIMITED is not for you.



The Unlimited is an Authorised Financial Services Provider (FSP No. 21473). Address: 1 Lucas Drive, Hillcrest, Durban, South Africa.

The Unlimited abides strictly by the Financial Advisory and Intermediary Services (FAIS) Act of 2002


The Direct Marketing & The Direct Selling Associations of South Africa


covid 19 corona virus update

For Covid-19 information, visit the South African department of health website